3005- Childish Gambino (Music Video Research)

This particular music video starts of on a Ferris wheel a night time, with Childish Gambino the main artist and a 'ted' type teddy bear which is able to move. Its one of a kind and actually suits the song very well, it involves the main artists performance, whereby he is lip-syncing to the music. Later on in the video after the second chorus has been played. the camera goes around the wheel showing all the lights; and then after that when it turns back to the same position, the artist is exactly the same whilst the teddy bear looks as if it has wasted away from years of use. Also I have noticed that when it has the first person shot around the ferris wheel for the second time the city in the background is on fire; I think this is an interpretation of is feelings for the girl he talks about in the song. Similarly I believe the lyrics to represent how everyone around the couples opinions are affecting the relationship. This music video is one of my favourites that I have seen, because even though the overall concept if very simple, they manage to make the audience keep watching.