Richard Dyer

In today's lesson we looked at Richard Dyer's theories across Media. His theories suggest that a 'star' is someone who is constructed across various media platforms and is not a 'real' person. These platforms include:
                               - Film
                               - TV
                               - Newspaper
                               - Magazine
In terms of the music industry there are many individuals who are pop stars rather than pop performers. For example, Justin Bieber is represented as a major musical artist worldwide and he has his own ego in the music industry which is completely different to his personality as a human. Contrastingly, a pop performer is normally someone who isn't yet established in the music industry and performs music which they prefer to sing. This is different to a pop star because what they produce is heavily influenced by commercial and business reasons and they are used purely to advertise.                     

Final Music Video