Group reflection

In our group Sam has been placed in charge of the editing and filming part of our music video. So far, he has implemented a lot of time into the editing but more time needs to be placed on the filming side because it seems as though there isn't enough coherency throughout the music video; thus, our group have decided to try and create more of a narrative or storyline that will be closely connected to the lyrics of the song.

Jordan has been put in charge of the magazine cover and various other tasks, he is currently an A level art student so the skills that he gained from that have played a vital part in the progess of Jordan's tasks. He is also our main performer so most of the time he is going out with the group for various filming or sometimes photography.

Antonio has been placed on digipak duty, our group as a whole have been attempting to centre on what our synergy will actually be, at the moment it seems to be 'nature' which is perfect because all of our filming has taken place in grassy or forestry areas. Antonio has been doing well so far and will try to improve our digipak even further.

Harry Foord has the website objective, which is currently taking a long time to complete, not from lack of effort but from our busy schedules; some free time may need to be sacrificed in order to complete these tasks to their fullest potential. Harry has also been carrying out the various other tasks that have been appointed to our group.

Overall, I would say that our group has the determination and willingness to complete these tasks to a good standard, but we just need to focus on what needs to get done and prioritize certain things
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Lip Sync



Lip Syncing in this sense can be defined as the simultaneous recording of voice and picture, especially the synchronization of lip movements with recorded sound.


We did this lip sync task as a test to find out which member of our group was most suited to be the role of main performer. For me personally, the factors that needed to be considered was firstly whether the person could be in time with the words of the songs, and additionally being able to clearly see the words that they are saying; which is essential information because we had to put ourselves in the perspective of the audience. Another factor that was needed, can be summed up to a lack awkwardness, in that they are able to move to the beat in a successful way, this doesn't have to mean dancing.

Once we had decided on our song 'drugs' by Adam Jensen we took a camera outside to film each member of the film lip syncing with the song, we just placed the camera on a tripod to create a still shot, and then individually sung a part of the tune.

I will now sum up my personal interpretation of the results, Antonio seemed to be very good at lip syncing, and it was very clear what he was saying because of his over exaggerated lip movements, and the same can be said for Jordan. Sam wasn't particularly good at lip syncing and as a result specialised in the other areas of the production process of the music video. Finally, Harry seemed to have the correct movement with the video, rather then standing awkwardly, and his lip syncing was similarly adequate.

Scene Inspiration

Here is a short video clip of how we found inspiration for types of scenes and shots from videos, 'yamborghini high' and 'the hills'

Editing Inspiration





Our main source of editing inspiration was 'Yamborghini high' by 'a$ap mob'. The reason for this is because they used an ensemble of colour and visual effects to add a trippy mood to the music video. This inspired us to use similar effects to add to out lyrics meaning and image of our artist. The lyrics of our song were transformed into a visual video in accordance with the words. This was to create an ultimate synergy between our video and the song, otherwise the audience may have found it difficult to comprehend what was actually going on throughout our music video. You can see how the effects that influenced us now appear in our music video, as they have been presented in the form of a GIF above. I believe that the effects we used were very successful in that they gave off the exact imagery we were hoping for, which was the illusion of hallucinating on drugs.

Risk Assessment




Carrying out a risk assessment is about carefully considering what could cause harm to people or damage to things, so that you can decide which actions to take to ensure that no-one gets hurt and nothing is damaged.Risk assessments do not need to be complicated. Often the hazards are few and obvious. 
There are two important words when assessing risk:
  • RISK the possibility that someone will be harmed or something will be damaged by the hazard
  • HAZARD anything that can cause harm to people or damage things.

Brief Storyboard

Today as a group we produced a brief story board on what we plan to produce for our music video. With this we would be able to follow the storyboard as well as alternating any further ideas when filming.



Production Diary

18/09/17 – To begin our music video coursework we decided on which groups we wanted to work in, I grouped up with Antonio, Harry and Sam. Once in our groups we were given the task of discussing what genre music we wanted to create and what songs appealed to each of us. This would then next lead to further group discussions and song pitches.

19/09/17 – Following our initial group discussion and individual pitches we narrowed our song choices down to 4 songs, these were; ‘I’m falling apart’, ‘no option’, ‘money made me do it’ by Post Malone and ‘505’ by the arctic monkeys’. With these songs as a group we were given the task to create a presentation on which songs have appealed to us and each individual idea for each song.

20/09/17 – With our presentations created we were now asked to present them and pitch each idea to every other group of our class. With this we received positive feedback as well as constructive criticism. Personally, our groups preferred song was ‘I’m falling apart’ by post Malone, however the feedback we received saw a preferred choice of ‘505’ by the arctic monkeys. The reason for this was due to the pace and beat to the song allowing a greater variety of video possibilities.

21/09/17 – Today we continued with the feedback process and presentations. This included our group giving feedback and ideas in concern to each song whilst also further discussing our feedback and song choices. By listening to the other groups ideas we could give constructive feedback and also help improve their ideas so that they are able to decide on what type of image they wish to portray.

22/09/17 – In this lesson, we were sat in our groups and watched music videos from previous years and had to mark them according to the mark scheme. This helps us as a group as we are aware that our video must fit the genre of the song otherwise it is difficult to gain a high mark. Additionally, we could see the progression of student videos through the years which motivates us to do well and perform to the high standard that is set.

25/09/17 – Today we confirmed the song we wanted to use for our music video, this song is ‘Drugs’ by Adam Jensen. We decided to choose this song because it allows us to have a indie band image and experiment with different representations of genres.

26/09/17 – Following the decision of our song today as a group we started to produce some video ideas to each other and also begun our lip sync task in order to find a suitable performer. With this we would then begin putting our ideas together after deciding our main performer.

27/09/17 – As further preparation and research we continued to research similar bands into take inspiration from and piece together some more location ideas and video ideas.

28/09/17 – After researching similar bands and completing our lip sync task we had the task of editing each individual lip sync performance together and then collecting feedback on which performer both suited the image and performed the best.

02/10/17 – Today we assigned each group member a task to complete, I was given the task of completing research tasks, Antonio completed the lip sync editing and Harry begun our syn-o-matic task to relate imagery and footage to our song.

05/10/17 – As a group we decide to assign separate tasks or each other to progress with our research and planning. Sam was given the task to begin producing a story board and planning our ideas, Harry continued with our syn-o-matic task to research more detailed video ideas, Antonio finished editing the final details of our lip sync task and finally I was given the task to complete any research tasks and begin producing ideas for camera shots and timings onto our storyboard.

06/10/17 – Following our previous group meeting today we each individually produced independent research on what it takes to produce a successful artist/band website. To do this we used an online software called ‘screencastify’ to produce a visual tour and description of what a successful website consists of and how we will produce a similar website for our groups band.


09/10/17 – In today’s lesson we all contributed to our story board, we established what locations we will use, these include; Willingale village and a swimming pool at our friend’s house. We decided to use these places because they fit with the genre of the music and we will be able to use multiple outdoor shots.

11/10/17 – Today we completed our steel-o-matic. We chose five videos that we found matched our ideas for our final music video. We took these videos from YouTube and then imported them onto Adobe Premiere. We placed our song as a backing track and had the videos overlap the music. From this we could gain an insight to what visuals would be suited to our song.

13/10/17 – In this lesson, we created a twitter account named @PalemeOffical after deciding Paleme as the name for our artist (Jordan). Along with a twitter account we made an Instagram profile where we can post photos of Paleme when we complete our photoshoot. The twitter account can be used for updates and to advertise our artist.

16/10/17 – In Monday’s lesson, Jordan conducted some costume research. Our song is alternative rock/pop and our aim is to have the costumes match the nature of the song which is quite relaxed and casual. When we decided on costumes we posted these ideas on our blogs.

17/10/17 – On Tuesday, we began our Risk Assessment. As a group, we discussed the different risks that are possible while filming in the three different locations. One location involves the use of a swimming pool therefore the obvious dangers include drowning, slipping and dropping electrical equipment in the pool.

18/10/17 – Our day consisted of learning about cross-media synergism. We looked at Daft Punk and saw how they use synergy across their products. For example, they have used an ongoing theme of science fiction and dark colours. From this, we acknowledged how important it is introducing synergy across our work.

26/10/17 – (half term break) – We filmed in three different locations on the Thursday during half term week. We all met as a group in the morning around 10.30 AM and began filming at 11 AM. Luckily, we had two cameras available in case one run out of battery or the SD card became full.

30/10/17 – With most of filming ready to be edited, Sam transferred the files onto a computer and ran Adobe Premiere. After this, Sam placed all the footage onto Adobe so that all the content was readily available whenever he needed to use it.

1/11/17 – In today’s lesson, Jordan began the editing of our magazine cover for Billboard. We decided that the cover photo would be a full body shot of Paleme in an outdoors environment with a scenery containing leaves and the colour green. He is editing the magazine cover on Adobe Photoshop because it is suitable when you want to cut shapes from pictures and add effects.

3/11/17 – After deciding on “The New Pioneer” to be our album name, I could begin building a template for the digipak. I researched some iconic album covers from the likes of Arctic Monkeys and based our album design on this research.

6/11/17 – On Monday’s lesson we began preparing for our halfway evaluation. Sam finished the edit of the first draft so that we could show the rest of the class ready for Friday’s lesson.

7/11/17 – Today we presented our halfway evaluations to our classmates – the aim of this was to give our audience an insight of our artist and his musical background.

9/11/17 – I completed the first draft of the digipak in today’s hour. After this, I printed it out on A3 paper. This is because the rest of the class could see our digipak and write feedback around it which I would then consider when starting the next draft of the digipak.

13/11/17 – Harry published the first draft of the website today and then we all uploaded it to our blogs.

14/11/17 - In Tuesday’s lesson, we went out to scout for more locations and we found a local park in Galleywood with many trees and leaves on the floor. We felt this

16/11/17 – we went out as a group to film because we were missing footage as it was out of focus from the first session of filming. We noticed that Sam’s camera produced much more quality footage rather than Josh’s camera.

18/11/17 – On this date we had a guest come into the school who works for ITV. He spoke to us about his career in media and productions. This gave us an insight to projects on a larger scale compared to the music video project we done.

22/11/17 – Sam continued editing the music video and added in the new footage to experiment which shots are good and which shots are not worthy enough to overwrite the footage we already have.

23/11/17 - Today, we published our Twitter account and submitted our first tweet which reads “the album is coming” implying that our digipack is nearly complete.

24/11/17 – Our Instagram account was created today – we feel it is important to create social media following because our target audience is very teenager orientated and these people are most likely use social media often.

27/11/17 – Jordan created the Paleme snapchat profile in our lesson today and we ensured the account was made public so that when another user adds Paleme, we do not have to accept the request instead the user can see Paleme’s activity instantly.

28/11/17 – Today Sam continued editing and completed the second draft of the video. We got feedback from peers and then recorded what still needed to be done to improve.

30/11/17 – The final completed version of the digipack was completed today allowing us to concentrate on improving the website as this was lacking attention to detail. We all helped each other on the website to try and make it better.

4/12/17 – On Monday’s lesson we dedicated the hour to creating an interview. This took about 20 minutes to plan the questions for Paleme. Then it took a duration of 30 minutes to record the interview in front of the green screen.

5/12/17 – Sam was in charge of editing the interview, he placed subtitles when the interviewer asked Paleme questions. He also used effects to alter the background colour.

11/12/17 – The final music video was completed however we had difficulties with exporting and uploading the video. This meant that we could not publish it on YouTube for a while until we knew why we could not export it.

13/12/17 – As our final deadline was approaching we made sure we changed any small defects in our three ancillary texts. One error we saw was that the merchandise page on the website was not fully complete so we took this time to ensure this was corrected.

15/12/17 – This was the last Friday before the deadline so we had to make sure all our blogs had all our planning and research tasks placed on there with labels. The interview was published by Sam and he put it on YouTube for the group to use the embed code to place it on our blogs.

19/12/17 – This was the deadline for our construction stage of the coursework project. We began thinking about our evaluation questions and deciding which member of the group would do the four different evaluation question. We made sure each of the productions: music video, digipack and website were all placed at the top of our blogs so that it made easy access for the teacher and examiners to view these media texts.

Evidence of Planning


This is Antonio working hard on the various tasks for our group. It is important for us to get this done as it will enable us to be as prepared as we can be when we get down to filming the music video. Antonio was placed in charge of the digipak, and all the tasks that come with it, he has done his job well in finding the relevant research to forge an excellent digipak that is in synergy with our music video.



This is our group member Harry Foord who is carrying out some costume research in this photo. Harry was mainly placed in charge of the creation of our formidable website which has a variety of drop down choices and all the essential information surrounding Paleme.


This is Jordan Carter who is drawing out our storyboard and then speaking over the top of a audio video. We have chosen Jordan in particular because he took the A level subject of art, which will enable the illustrations to reach a high standard. Jordan carried out all the research surrounding these given tasks to find the best ways to carry them out.


The last photo is me carrying out his very research that you are looking at right now, it is to prove that we have carried out a certain planning in order to be well prepared in the future. I have been placed in charge of editing which forces me to commit some of my time to researching all the different editing techniques.


Video Storyboard

As Further in depth planning we have produced a filmed explanation of our story board to give a clear picture of what we intend to produce as our music video.

Deciding our performers name

From the shot list we gathered after asking students at Great Baddow High School we produced a Survey to see which name the public thought would fit best with our image.
After asking our class we gathered the results together and found that 'Paleme' was the most popular. Therefore we have decided that Paleme will be the name of our artist.

Please Select one name or suggest another

-John carter 4

-Paul Hooper 6

-Paleme 12

-Carlton 7

Album name and songs

Our album name is The New Pioneer and our song names are:

-Washed up
-Clean for a day
-Spiked
-oh Charlie
-Drugs
-Moving up
-The Drop
-Redemption
-Ditch the girl
-Night conversations


Above shows the name of our album and all of the songs that we would like to use for its release. We chose the name the new pioneer as we are an upcoming artist that needs to create a image for our performer.


We thought of all of these song titles in addition to the album as we wanted an album that would be relatable to many, along with being relatable to our target audience.

Song ideas feedback

Following our song idea presentation we received feedback from the other class groups on what they believed to be our strongest song choice and what one they believed would work the best and how we could improve our strongest idea.

Song 1 - 'No option - Post Malone.
Our feedback for this initial song idea was very contrasting. This is because the majority of our feedback consisted of how the song was too upbeat/fast to make look accurate and clear. However the overall lyrics of the song was said to have a good variety of possibilities. Therefore because of this feedback as a group we have decided not to go with this initial choice as we believe the feedback is accurate after comparing this song to our other ideas.

Song 2 - 'I Fall apart' - Post Malone.
Similar to our first song idea this song received a range of positive and negative. However this choice received feedback that agreed strongly with how we believed we could portray the lyrics and how we could represent the genre and mood of the song accurately. Opposing this the negative feedback consisted of the song being rather repetitive and very slow and not interesting during the long introduction. Due to this feedback we have also decided not to go with this choice as the feedback is too varied from an audience of the age of our target audience.

Song 3 - 'Drugs' - Adam Jensen.
Finally this final choice was our most positive for feedback with the majority of our audience liking the mood, genre and beat of the song. our feedback consisted of the majority believing as a group we would be able to suit and represent the lyrics and overall song more accurately and effective than the other choices.

Album Songs

Today we have produced the rest of our album contents. This includes the names of the other album songs and the name of the album and why we called it this.

Album Name; The New Pioneer.
Songs;
1. Washed Up
2. Clean for a day
3. Spiked
4. Oh Charlie
5. Drugs
6. Moving up
7. The Drop
8. Redemption
9. Ditch The Girl
10. Night Conversations.

The meaning behind the album name is that Paleme is a young artist that is aiming to create a new image and interpretation of the youth culture.

Song ideas presentation

Synergy ideas

Firstly I thought our synergy could revolve solely around drugs, so everything would have drug orientated images and writing. For example I thought that we could put a little pill sticker on all of our products and services like so:


However, once our group had decided on a general narrative, I completely disposed of this idea. Purely because it promotes the use of drugs and advocates it, whilst we decided to go for a synergy that is anti-drugs and represents the impactful negatives of these narcotic substances.

Another idea was based around bright vibrant lights and colours, seeing as we all wanted to produce a music video that was composed of trippy visual effects. So our synergy would include hallucinogen vibes and to be full of colourfulness.

Paleme USP

In order to stand out from other individual artists Paleme will use his expression and real emotions in order to create a almost immediate relationship with his audience. The audience Paleme is targeting is a young adult/teen audience, the reason for this is because he is a young artist that has experienced the worst and is therefore able to tell his story whilst providing motivation to others his age and in a similar position to what he was. In addition to this Paleme unlike the other rising young artists will not use auto tuning and voice over effects, this will provide a variation between his songs and between young rising artists.



Costume Research

Due to the genre of our song being alternative rock we have produced research on what various alternative rock bands and artists wear. This evidence above shows that alternative rock artists mostly have a relaxed style and appearance that consists of jeans, a plain t-shirt and some form jacket, however the colours of the costumes are very mutual and usually black or white. However due to the nature of our song we will be alternating the main performers outfit by including some bright coloured t-shirts or trainers.

3 Track Presentation



I really like this song and the atmosphere it creates. Although its not a very exciting tune, I think the lyrics are great and portray a much deeper message, and even this fake music video created by a fan forges a great visual representation of what the video could potentially look like. What I personally think we could do is get a variety of shots involving Harrys car, with loads of angles and transitions, because that relates to the song completely. And then those shots could be combined with colourful images and animations using the many after effects techniques.



This song is great and it suits our group very well; just from the general vibe I get from this song I can picture shots that represent sadness and bitterness. The song literally talks about falling apart, presumably in relation to a romantic issue, and from this I could play around with different effects that stipulate a morbid aurora.



From this song I portray our video to contain trippy shots and effects, because of its many base drops; when the base drops at these particular points in the song the music video can astray into complete psychedelic madness. The song is all about drugs and how a relationship is reliant upon them, the storyline that we could speculate from this would be interesting to perceive.

Contacting the music label




Font

Here we have produced a vote on which font our audience believe we should use for our digipak and our website. We gave them the option from an italic font or standard font. The out come clearly shows how prosto sans in an italic style is the most popular font according to our audience.

Final Music Video