Why is Social Media so important?:
Now look at social media marketing. Social Media Today argue that the purpose of social media marketing is to build a brand and increase a brand’s visibility, through building relationships and communicating with potential customers.
‘‘Social networks are one of the fastest growing industries in the world’’.
This statement does seem to be thrown around quite frequently with anything internet marketing related these days. However with a projected 25.0% annual growth over the next 5 years.
This statement does seem to be thrown around quite frequently with anything internet marketing related these days. However with a projected 25.0% annual growth over the next 5 years.
As part of our social media research we researched individual artists that have a substantial social media following. We then compared each artist and what sort of content their accounts consist of.
We found that Drake has one of the largest social media followings for an individual artist. His social media consists of him at various events, his merchandise and his photos from his concerts and tours. this therefore represents his tour and merchandise and further promotes and markets his tour and merchandise.
Stormzy has a similar social media approach with his account consisting of various images of himself, tour information, collaborations and album covers. This also promotes his image, album and upcoming music.
Finally the Weeknd is an artist with a very large following but as a retro style artist he publishes his personal image and therefore genre of music along side his tour information. This approach unlike Stormzy or Drake creates a understanding of his image and genre in addition to advertising his music.
