This is the home page of Travis Scott's website and in its centre is the eagle head, which is practically this artists brand image. It is 3D and rotates in a 360 degree circle in a consistent rotation. It seems basic but is actually very cool and relatable to those that already know the artist. It's nice to see something unique and advanced on a website compared to the other ones I have researched, the artist has gone a step further and invested in some really cool branding to promote himself. I have seen this artist live at a Brixton Gig and at the concert there was a huge eagle on stage with him, I believe this is constant throughout his performances, I think its nice to see such consistency as it creates a brand image, for which he can be recognisable. This is exceedingly important when entering the music industry, as his job will take him all around the world and thus he will need something like the eagle to stay in each of these countries for further promotion of his name and his music.
The top right link shows the recent and upcoming tour dates, locations and festival/gig name. In particularly liked the text font that they decided to use, and it correlated with the rest of the website as it perceives to be quite techy and this was the general direction for the entire website. Especially in todays modern age of advanced technology its a clever direction to choose and a lot of people will find this interesting. The key word there is 'interesting' because without it there is no ambition for a customer to stay on the website, otherwise they could potentially get bored.
This is the music link and to be honest I'm quite disappointed, its a very basic and boring page, for some reason there aren't enough album covers or anything like that; this could be a glitch, and it is vital it be fixed otherwise this could mean less people are purchasing this artists music. At times I was confused with this part of the website and it shouldn't cause this sort of misinterpretation to consumers as this segment of the website is so influential in increasing the artist fan base. The radio link is in line with what I stated above, the website needs some serious improvement considering he is such a well-known performer.
The video link is really good as the video instantly starts playing once you have clicked the link, this almost urges the audience to watch the video.
Overall, I would say that our website can receive a big amount of influence from this website, but we may struggle to find suitable and interesting transitions and effects, such as the ones Travis Scott has used, seeing as we don't have any money at all to invest in something so intricate as the 3D images etc. If we had the opportunity to include and apply similar effects and transitions it would be amazing, and very suitable to the aurora of Paleme. Although it could be said that this may not be in line with the synergy we have created that is based around 'nature and trippyness'.
