Sweatpants- Childish Gambino (Music Video Research)



The music video location is set as a 'classic' American café, and as Childish Gambino(the main artist) is singing everyone else eating at the restaurant are acting as the typical customers who are essentially 'minding their own business'. When the main artist sits down at a table with the people who I assume are his friends or family or possibly even just strangers, he looks at this people with what seems to be annoyance or boredom. There is a shot where the chorus begins and 3 people are bobbing their heads to the beat of the song, this is to provide some performance to the video. From this point onward the video becomes twisted and confusing, because as Gambino walks out the back door, the process of walking back through that particular door takes him to through the front; and then after this when he sits down on that same table as if the scene has been repeated, this time the people sitting down at the table are clones of himself. Further, after this the same set of shots keeps repeating with a more dramatic and confusing change each time, for example, when he goes through the third time everyone is a clone of himself and they are all look directly at him. The lyrics show that is a song about being self-absorbed as Childish Gambino sings sings/raps about all the luxuries in his life and how much he is 'winning', this video portrayal about being egotistical makes complete sense when its put into perspective and related to the lyrics. Our video needs to achieve such trippy effects, and I already know how to do cloning which makes this more then capable of happening. 


Final Music Video