The music video initialises with a vinyl player being started, and Kid Cudi the main artist is sitting at a party drinking champagne to himself from the bottle; it is clear to see he is secluded from the other people and almost in his 'own world'. As soon as the bass drops everything around him turns to slow motion, whilst Cudi remains in the current time. The performer is singing along and it remains with this type of shot for a while; I can perceive everyone involved with the party having a good time and consuming alcohol. There is a small feature with Drake in the music video, and considering how big of an artist Drake is, this is significant to showing the prestige of the video. At the end of the clip the last shots involve Kid Cudi being wasted and struggling to walk in straight line. This connects with the lyrics very well as the song is all about living your life to the full. Therefore after analysing this music video we can relate how as a group we wish to have an individual performer that is the focus of the story line and the plot. As well as this the plot of Kid Cudi's music video includes a relaxed and party vibe with alcohol, this inspires us as our music video is about drugs and having a good time.
Pursuit of Happiness- Kid Cudi (Music Video Research)
The music video initialises with a vinyl player being started, and Kid Cudi the main artist is sitting at a party drinking champagne to himself from the bottle; it is clear to see he is secluded from the other people and almost in his 'own world'. As soon as the bass drops everything around him turns to slow motion, whilst Cudi remains in the current time. The performer is singing along and it remains with this type of shot for a while; I can perceive everyone involved with the party having a good time and consuming alcohol. There is a small feature with Drake in the music video, and considering how big of an artist Drake is, this is significant to showing the prestige of the video. At the end of the clip the last shots involve Kid Cudi being wasted and struggling to walk in straight line. This connects with the lyrics very well as the song is all about living your life to the full. Therefore after analysing this music video we can relate how as a group we wish to have an individual performer that is the focus of the story line and the plot. As well as this the plot of Kid Cudi's music video includes a relaxed and party vibe with alcohol, this inspires us as our music video is about drugs and having a good time.
