My group consisted of me(Sam Hooper), Charlotte Ellis and Lorna George; overall i found that we worked well as a team and were able to efficiently use our time in a way that would result in the best possible preliminary music video that we could create. The majority of the editing was carried out by Charlotte and Lorna because they both had the necessary skills to edit in a way that suited the actual Kathleen video(Catfish and the bottlemen). I did spend some time going through the video on premiere to ensure that it was as similar to the video as we could get it. Between all of us the individual tasks were spread evenly and fairly, which is another factor that led to a good quality video being made.
2) How did you plan your sequence? What processes did you use?
We took a screenshot from each individual shot that was in the video, and then from there we used this as a border to work around. A discussion was undertaken between are group to choose where best to take the shots and also the best possible way to initiate our ideas.
3) What theories could you apply to the video you chose?
The use of carol Vernallis theory is clearly visible throughout our music video. Firstly the use of the editing function was used to showcast our star, who in this instance was Charlotte; furthermore it created aesthetically pleasing visual strands in its own rights. We made sure our singer was mostly at the front and centre of the frame, this way the audiences focus would be specifically on this person.
4) What technology did you use to complete the task, and how did you use it?
Most of the technical usage was carried out by Lorna who was our head editor, she used the adobe premiere software and then researched various techniques to ensure that our prelim was as close to the actual music video as we could possibly get it. Also the use of a camera was necessary to film everything, so Charlotte brought in her personal camera because it could give us a more precise edge over the school equipment.
5) What factors did you have to take into account when planning, shooting and editing?
For me the first thing to consider was the song choice, because we would be repetitively looking over/editing it, so I wanted to make certain that we believed it was possible to produce otherwise we would be setting unrealistic targets. The next big step was making sure that the locations for each different shot could be found, otherwise it could mess up the whole video; for example, a video where there is a rainforest in the background would be pretty hard to copy. There were also other things to consider, such as, props and lighting which was actually easy for us to arrange because of the schools drama and music department that consists of high quality equipment that is suitable for music related activities.
6) How successful was your music video copy? Please identify what worked well, and with hindsight, what would you improve/do differently? What did others say about your production?
In the end our video was very close to the original and being honest this was mostly down to Lorna who spent a lot of time finding out the perfect editing tools to match the official music video. In hindsight I would try to choose a song that we already knew the lyrics too, because this would make the filming process much quicker; and thus would enable more time to be spent on editing and various other sections.
7) What have you learnt from completing this task? Looking ahead, how will this learning be significant when completing your music video, do you think?
I have learnt the extension to how many different shots there are to choose from, and even better the various locations that music videos can be set in. I also have found out the importance of suiting the video to the specific genre that it is categorised into, I believe this to be a crucial part of planning and one that must be carried out with group assurance. Although that's why its good to take in everyone's ideas because they could have a completely unique outlook on the concepts involved with making a music video; so I will definitely have a big discussion with my group when making the next music video.
8) How does it compare with filming an opening to a film?
I think me and my group found it more difficult to act and film the music video rather than the film opening, because it involved lip syncing which was harder than expected. The main difference was that with the music video we had to be more precise as we were trying to copy something, whilst with the film opening we could create it from scratch with our own visions.9) What are your strengths and weaknesses as a group member?
What is noticeable for me is the fact that I prove more efficient at the written based tasks rather than the editing, I prefer to do the writing tasks and this prevents me from gaining knowledge revolving around editing; so this is what I will aim to change with the next music video.
10) Looking at the other group's videos which do you think were most successful and why?
Looking back at our video, it is visible that we have had the difficult task of having to find new editing techniques that we previously had no idea how to create or use. A good example was this blurred vision shot that involved having our main singer(Charlotte) being seen as double vision, but Lorna found out how to do it and even made it accurate to the original.
